Seagrass Launch Announcement

February 19, 2016



Whether you are a free spirit, a woman that embraces luxury and elegance, a present-day bohemian or prefer simplicity at its finest, our collection of fashions allows you to make a statement and to be comfortable, all at one time.

Envisioned by partners Kevin Heck & Justin Adams, Seagrass Boutique, opening in March on Shore Road in Linwood, brings a fresh, exciting and exclusive style to the Jersey Shore. Elaborating on the boutiques’ mission statement, partner Kevin Heck shares, “We want to give women a selection that embraces luxury and elegance while feeling relaxed and comfortable.”

All items in the boutique have been hand selected to offer an assortment of clothing that is not only unique and of the highest quality, but bold, versatile, feminine and edgy.  Each designer featured at Seagrass is fresh and original to the Jersey Shore, bringing both new arrivals and mini-capsule collections in conjunction with an intriguing trend table that showcases today’s “Can’t Live Without” styles, as well as “Up to the Moment” jewelry & accessories.

Always on top of current digital trends, partner Justin Adams is the team’s hands-on social media guru and has been cultivating an online persona dedicated to expressing his fashion vision. “#Resortist is a pseudo persona that represents the luxurious Bohemian lifestyle brand for the free spirit in all of us.  She is a woman who understands her own individual lifestyle while demanding overall comfort.  This “fashionista” wants to know what is hot, in demand and loves to share her findings with her friends.”

Together, Kevin Heck & Justin Adams bring over 20 year of retail experience across 3 different metropolitan cities.  This experience, combined with an entrepreneurial spirit and passion for fashion styling, gave way for Seagrass Boutique to become a reality they now call home…The Jersey Shore.

After years of planning and work, the vision is finally ready to share.  The official opening date for Seagrass Boutique is set for March 21, 2016.  A grand opening party is scheduled a few days later on March 24th from 7-9 pm, featuring prizes, champagne, hors-d’oeuvres and store-wide friends and family discounts.